How influential can colour be in business? The stats as compiled by Colourfast indicates that 93% of purchasing judgements are made on visual perceptions, 84.7% of consumers cite colour as their main reason for purchasing a product and 80% think colour increases Brand Recognition.
Colour is truly influential and important. While your font, font spacing and other important elements of your logo are very necessary to deliver the right first impression for your brand, you will agree that the colour you choose for your logo has a huge bearing too.
Before you make that decision on what colour your logo should be, carefully study the infographic below so you may make an informed decision. The infographic was put together by Colourfast.Enlarge