Having a good number of referral partners is a great way to reach your target audience and ultimately drive sales. It is definitely easier and less costly to reach an audience of 1000 people through 10 people they already trust than trying to reach them individually.
So what are the ingredients of a sound referral partnership strategy?
Who are your target customers and why will they buy from you?
What businesses do they already interact with that are not competitors?
Which ones on the list have complementary products and how can I generate sales leads for them?
After these questions have been answered satisfactorily, you can approach potential partners with a view to creating mutually beneficial alliances.Photo by Sergio Roberto Bichara