Freemium

value proposition
What is the Value proposition of your product/service?
October 7, 2015
referral system
Does your marketing strategy include referral partners?
October 18, 2015
Show all

Freemium

freemium model

Here's how this largely untapped business model works

1. Create a premium product

2. Create an inexpensive version or component of the premium product and offer it for free

3. Get loads of free users/customers in

4. Some free users convert to the premium product/version

Though this works best if the your product is digital or at least the marginal cost of servicing another customer is zero or almost.

Photo by Robert Linder

Comments are closed.