What is the Value proposition of your product/service?

business fame
What exactly is your business going to be famous for?
August 14, 2015
freemium model
Freemium
October 18, 2015
Show all

What is the Value proposition of your product/service?

value proposition

Your product or service value proposition is the message that defines its uniqueness and usefulness. It is indeed a promise to your customer about what amount of value they can expect to derive from choosing your offering.

A good value proposition helps your prospective customers understand how valuable you can be to them but it also pushes you to live up to the expectations you have created.

Here is how to craft a pretty good one:

We create (Product/service) to solve (Problem) for (target customer) and the unique benefits of (Product/service) are (first benefit; second benefit and third benefit) which you do not get with current alternatives.

Photo by wisnu wardono

Comments are closed.