What You Must Know About Selecting a Logo Design Type for Your Business

effective meetings
Effective Meetings
January 31, 2016
customer follow up
Following Up On Your Clients/Customers
March 20, 2016
Show all

What You Must Know About Selecting a Logo Design Type for Your Business


The first set of steps to setting up a successful business are without a doubt very important. One of these very important steps is creating, designing or setting up your business or company logo.

If you're looking to set up a strong and successful business, you will agree at this point that a solid logo and brand identity is a must - if you don't agree, I am sure you will before you finish reading this article. A solid brand identity is required to build loyal customers through memorability. Considering that your logo is a visual representation of your business values, beliefs and culture, you will want it to represent your business appropriately.

Think of this - What comes to mind when you see the Apple logo, where would DHL be without their iconic red-coloured acronym or Coca-Cola without their iconic cursive script? These are global brands with great logos that successfully represent their brands and yet, each is of an entirely different logo design type or style.

What are the different logo design styles and which would be the best for your business? Let's quickly discuss this.

Wordmark or logotype

These are usually uniquely designed text-based logo created with custom fonts to spell out the business or brand name. They are usually effective when the brand or business name is simple and very distinct. Great examples are Facebook, Coca-Cola, and Punch.

Wordmark Logos

As a small business start-up with a very unique business or brand name, text only logo style will be great for you. Since you’re just about to get your feet off the ground and you want to spread word about your brand, it is indeed a great idea to implement a logo style that clearly communicates your brand name.

Symbol or Icon (brandmark)

Humans have great memory and an icon can just do all the wonders. This type of logo is usually created to represent the company in a very bold, but simple form. Companies employing this type of logo will usually have a simple form of it, but may decide to create alternative flashy versions to be used on marketing materials. Good examples are Shell, Toyota and Microsoft.

Symbol or Icon Logos

These kind of logos are a great use for top global brands, since consumers around the world irrespective of their languages can associate the logo with the brand. They are also very helpful when the business/company name is too long to incorporate into a wordmark.

It is important to point that a brandmark can be a risky move for a start-up business as consumers will not be able to see the business or brand name.

Letter mark

An important quality of a great logo is simplicity, and lettermarks are about as simple as it gets. They are exclusively typographic, using the brand’s initials or first letter to represent the company or business. They are quite similar to wordmarks as they’re comprised of mainly text, but they highlight the company’s initials or first letter rather than the full name. Great examples are Flour Mills of Nigeria, DHL and MTN.

lettermark logos

This will be a great choice for you if your business name is difficult to pronounce or it is just too long. You will agree “MTN” is catchier and pretty much more concise than “Mobile Telecommunication Network”. You may also consider this kind of logo if your business will require product or package branding especially when you will be dealing with small-sized products. See how well “MTN” sits on a very small recharge card voucher.

Combination mark

Just as the name suggests, combination mark logos combine the use of a wordmark and symbol or icon to give the flexibility of using either or both across a variety of materials and applications. A properly and professionally designed combination mark logo looks just great when the separate parts stand alone or are used combined. Good local examples are Forte Oil, Access Bank and Arik.

Combination mark logos

From a legal standpoint (this is just common sense as I am no Lawyer), it seems easier to trademark a combination mark logo than a symbol-only or icon-only logo. This is because a symbol only logo can look similar to another symbol-only logo. Combining the symbol with a unique wordmark can help set your business or brand apart.


While combination marks places text and icon side by side, emblem encases the text within the icon or symbol such that they’re both inseparable. Emblems resemble the look of a badge or an official seal, little wonder they’re used by Governmental, Non-governmental and several political Organisations. Some privately owned businesses also employ the use of emblems as logos. Examples are House of Reps, Mansard Insurance and Yomi Casual.


I hope you can now make an informed decision on what logo type to use. You may want to contact the guys at Bloomido to hook you up with a professional premium logo design and brand identity services.

Feel free to share your views, opinions and thoughts regarding this using the comment tool below.

Leave a Reply